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Friday, July 28, 2017

Stella & Chewy’s - Product Launch

Stella & Chewy’s, a leader in the rapidly growing freeze-dried and frozen raw segments of the pet food industry, has introduced two new products to the market along with an integrated campaign created by Haberman.
 
The creative centerpieces of the push—charming black and white animated videos that stand out from the typical commercial aesthetic in this space—celebrate the everyday ways pet lovers go above and beyond for their companions.

Set to run through October in 12 of the country’s biggest markets, the campaign kicks off with digital videos and native advertising, followed shortly thereafter by a fun contest that will be promoted through Stella & Chewy’s social channels. The creative elements will also get a boost from influencer partnerships and media relations efforts.

For more information on Stella & Chevy's new campaign please click here.