As an independent education-related business, competing for a first-page position on Google will be major challenge. Why? It is because you will have to compete with authority organizations such as colleges and private schools. Your independent brand must find new and creative ways to advertise and market in order to find new students. The Internet has opened up new opportunities for advertisement, but also made competition stiffer for many medical practices. You need to be able to utilize the Internet effectively in order to reach new potential clients for your medical practice.
- Claim your social media profiles. Many websites like Google Local, Bing Local and even Health Pages have profiles that you can claim. If the profile already exists, you simply need to prove that you are the owner of the business so you can start filling in the details. These profiles can provide potential clients with a wealth of valuable information.
- Create a SEO-driven website. “You should have an informative website that is both user friendly and search engine friendly,” said Jeff Bernett, a spokesperson for a private organization that teaches students how to become a flight attendant. “What this accomplishes is twofold: Not only do you create a website that your potential clients can easily peruse for pertinent details about your practice, but by being SEO-friendly you are also making it easier for search engines to find you. When search engines can find you, so can your potential clients.”
- Utilizing the right keywords is essential. If you want to target local traffic, use keywords like “brain surgeon in city, state” rather than simply “brain surgeon.” This will help your results stand out in the search engines versus results from other nearby areas, or faraway areas as well. If you want to target local traffic, then you must use local keywords.
There are many ways that you can target local traffic for your medical practice. It is important that you utilize the Internet to its fullest extent to bring in new clients from your local area as well as other surrounding areas.