“Adding Beth and Dave and their combined abilities will continue to elevate our clients’ digital marketing programs to the top of their industries and drive us forward as an agency in the digital marketing space,” said Josh Dahmes, chief digital officer. “Beth’s ability to see data behind marketing campaigns and bring that intelligence to the center of marketing recommendations, combined with Dave’s desire to enhance our clients’ content strategies, make these individuals great assets to our team.”
After years of freelance content marketing and social media writing, Dougherty brings a proven record of planning, creating and implementing strategies across the digital marketing spectrum as Risdall’s digital marketing specialist. By combining his portfolio work, crisis communications interest and Google AdWords and Analytics proficiencies, Dougherty looks to integrate the public relations and digital worlds with online content benefitting both divisions. A member of the Minnesota Public Relations Society of America, Dougherty has a Bachelor of Arts degree in creative writing from University of Wisconsin-Milwaukee, and master’s degree from St. Thomas University in business communication.