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Tuesday, September 30, 2014

Risdall Adds Two New Faces to Talented Digital Marketing Team

To meet growing client needs and expectations, Risdall has hired Beth Varela as digital marketing manager and Dave Dougherty as digital marketing specialist.

“Adding Beth and Dave and their combined abilities will continue to elevate our clients’ digital marketing programs to the top of their industries and drive us forward as an agency in the digital marketing space,” said Josh Dahmes, chief digital officer. “Beth’s ability to see data behind marketing campaigns and bring that intelligence to the center of marketing recommendations, combined with Dave’s desire to enhance our clients’ content strategies, make these individuals great assets to our team.”

In her role as digital marketing manager, Varela’s passion for analytics and goal-driven return-on-investment tracking fuel her ability to obtain desired results for clients with backward-engineered reporting. With her website development and JavaScript background, Varela hopes to implement a client tag management process, comparable to a trigger system for user tracking on websites, through the recently enhanced Google Analytics upgrades. Prior to Risdall, Varela worked for Make Music, Inc., as their digital marketing manager. Varela has a bachelor’s of music in film scoring from Berklee College of Music in Boston, Mass., and experience writing music for independent films, documentaries and commercial advertising.

After years of freelance content marketing and social media writing, Dougherty brings a proven record of planning, creating and implementing strategies across the digital marketing spectrum as Risdall’s digital marketing specialist. By combining his portfolio work, crisis communications interest and Google AdWords and Analytics proficiencies, Dougherty looks to integrate the public relations and digital worlds with online content benefitting both divisions. A member of the Minnesota Public Relations Society of America, Dougherty has a Bachelor of Arts degree in creative writing from University of Wisconsin-Milwaukee, and master’s degree from St. Thomas University in business communication.