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Wednesday, July 09, 2014

Summer Brings New Business to Clarity Coverdale Fury

Recently named Agency of Record for the YWCA of Minneapolis and the Boy Scouts of America Northern Star Council, Clarity Coverdale Fury (CCF) is excited to announce the addition of two important local non-profit organizations to their client roster.

This spring, CCF launched a new multimedia campaign for the YWCA of Minneapolis promoting their health and fitness memberships. The centerpiece of the campaign was a light rail station takeover at the Lake Street station in Minneapolis. Other features of the campaign included: digital billboards, bus shelters, online and mobile banner ads, Pandora radio spots and restroom advertising. In addition to promoting the Y’s health and fitness memberships, CCF also helped promote their Early Childhood Education program. Outside of the new campaigns, CCF will lead all strategic planning, media planning and media buying.

For the Boy Scouts of America Northern Star Council, CCF took a new direction to their 2013 Annual Report, a fundraising vehicle that highlights the past year’s accomplishments. Demonstrating how the Boy Scouts and scouting experiences are still relevant in a world where the average kid spends more than 7.5 hours per day staring at a screen, the work contrasts the scouting world with the digitally-driven lives of so many of our youth. Using humor to illustrate how real world scouting experiences can trump many experiences within the digital world (“You may have faced many zombies on Xbox, but walking on a rope 60 feet up takes courage”), CCF brings a new voice to the Boy Scouts’ mission.

"These are two storied American brands and we are thrilled to be working on both of them," said CCF President Rob Rankin.

CCF has worked with prominent non-profits such as the YMCA, ClearWay Minnesota, Mothers Against Drunk Driving, Target Market and Alzheimer’s Association, among others, and has deep experience in cause marketing, promoting social and behavior change.