Recently named Agency of Record for the YWCA of Minneapolis and the Boy Scouts of America Northern Star Council, Clarity Coverdale Fury (CCF) is excited to announce the addition of two important local non-profit organizations to their client roster.
spring, CCF launched a new multimedia campaign for the YWCA of
Minneapolis promoting their health and fitness memberships. The
centerpiece of the campaign was a light rail station takeover at the
Lake Street station in Minneapolis. Other features of the campaign
included: digital billboards, bus shelters, online and mobile banner
ads, Pandora radio spots and restroom advertising. In addition to
promoting the Y’s health and fitness memberships, CCF also helped
promote their Early Childhood Education program. Outside of the new
campaigns, CCF will lead all strategic planning, media planning and
the Boy Scouts of America Northern Star Council, CCF took a new
direction to their 2013 Annual Report, a fundraising vehicle that
highlights the past year’s accomplishments. Demonstrating how the Boy
Scouts and scouting experiences are still relevant in a world where the
average kid spends more than 7.5 hours per day staring at a screen, the
work contrasts the scouting world with the digitally-driven lives of so
many of our youth. Using humor to illustrate how real world scouting
experiences can trump many experiences within the digital world (“You
may have faced many zombies on Xbox, but walking on a rope 60 feet up
takes courage”), CCF brings a new voice to the Boy Scouts’ mission.
"These are two storied American brands and we are thrilled to be working on both of them," said CCF President Rob Rankin.
has worked with prominent non-profits such as the YMCA, ClearWay
Minnesota, Mothers Against Drunk Driving, Target Market and Alzheimer’s
Association, among others, and has deep experience in cause marketing,
promoting social and behavior change.