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Wednesday, July 16, 2014

Lola Red Selected as AOR for Home Franchise Concepts

Home Franchise Concepts (HFC), a leader in the home service category and parent company of Budget Blinds, Inc. and Tailored Living, LLC, has named Minneapolis-based Lola Red PR as its U.S. PR agency of record.
For Budget Blinds, Lola Red PR will handle national and regional PR and communications, charitable partnerships, industry influencer relationships and social media strategy. For Tailored Living, Lola Red will support media relations both nationally and regionally and provide social media support.
“We’re extremely pleased to have Lola Red PR as our national communications partner,” said Chad Hallock, co-founder and CEO of Home Franchise Concepts. “Lola Red’s team of communications veterans has proven themselves more than capable of supporting each of our brands both nationally and regionally. They have the talent and skill to execute on multiple levels to support our company and the franchises that represent our brands all over the U.S.” 
“We are honored to be able to add both Budget Blinds and Tailored living to our roster of national clients,” says Alexis Walsko, founder and CEO of Lola Red PR. ”Both brands have a proven track record of success that we’re excited to promote and build upon through our efforts nation-wide.”
Budget Blinds is a custom window coverings franchise that is now in its twentieth year of franchising. Budget Blinds offers a convenient shop-at-home service for quality, name-brand window treatments and home décor accessories. Budget Blinds’ team of more than 1,000 knowledgeable consultants based in the U.S. and Canada provide free consultations and estimates, expert measuring and professional installation.
Tailored Living, a franchise now in its fourth year, offers homeowners and businesses high-quality storage solutions for garages, closets, pantries, mudrooms, home offices and guest rooms. Franchisees based in 145 franchise territories throughout the U.S. and Canada, provide complimentary in-home estimates and consultations, as well as professional measuring and installation to ensure that each project is custom and done right.
For more information about Lola Red PR and its roster of national and Minnesota-based clients, please visit: