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Friday, December 06, 2013


Amery Regional Medical Center (ARMC), a Western Wisconsin healthcare system, has selected Haberman to help revitalize its brand, including developing and positioning a new marketing campaign.
            “With Haberman’s help, Amery Regional Medical Center will be able to authentically communicate who we are — to differentiate ourselves in this competitive marketplace,” said Ronda Knutsondirector, marketing/community relations, Amery Regional Medical Center. “The agency’s compelling storytelling approach and deep experience in the health care market makes it a perfect choice for our branding.”
            “ARMC is a pioneer in western Wisconsin healthcare— from the work it does in its Wound Healing Center to its Behavioral Health Center — and everything in between,” said Brian Wachtler, partner and president, Haberman. “Amery’s mission meshes nicely with our agency’s focus on improving the health of local communities.”