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Thursday, September 12, 2013

Go Veggie names Haberman PR agency of record

GO Veggie!, a 30-year innovator and leader in alternative cheese products, has selected Haberman, Minneapolis, to handle its corporate and product public relations after a competitive review.
“I am very impressed with Haberman’s level of expertise with consumer engagement. Our new agency will offer GO Veggie! solid insights and proven success with many admired natural and traditional grocery brands,” said Jamie Schapiro, director of marketing, GO Veggie!. “The agency’s ability to activate big, community-engaging ideas and develop emotional connections with consumers through storytelling and content generation resonates deeply with us — this is a perfect cultural and business fit.”

From our first meeting, we felt a strong synergy between our two companies,” said Fred Haberman, co-founder and CEO, Haberman. “Haberman is excited about the enormous opportunity to educate consumers about the healthier cheese free choices GO Veggie! offers in a compelling way.”