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Thursday, June 27, 2013

Risdall Adds Consumer Driven Senior Account Executive to Public Relations Division

Risdall Marketing Group (Risdall) announces the addition of Rochelle Snyder as senior account executive of its Risdall Public Relations division.
“Coming to Risdall from the technology-heavy West Coast agency market, Rochelle adds to our team’s breadth of expertise with cutting edge digital and traditional public relations skills. She has worked with some of the largest and most creative consumer companies in the world, including national celebrities and athletes,” said Joel Swanson, APR, Risdall Public Relations president. “She’s going to do great things here.”

As senior account executive, Snyder serves as the primary contact for many of our tech clients while coordinating digital PR opportunities and developing content and PR strategy. She will focus on creating contacts and establishing new public relations initiatives for Risdall. Her background includes internal public relations and managing large consumer brand accounts to enhance online visibility through social media integration and search engine optimization.

“I want to bring my consumer experience into play and further the consumer public relations division at Risdall,” said Snyder. “The department is very talented and possesses strong capabilities, and I want to make them shine.”

Snyder’s past experience includes work at MSL Group Americas in San Francisco where she received the Outstanding Client Service award. She has also worked in the internal public relations department at video game company 2K Games.

Snyder has a bachelor’s degree from Sonoma State University in English with a concentration in literature.