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Thursday, January 10, 2013

Risdall Marketing Group announces two new hires

Risdall Marketing Group announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson.
“Adding Danielle and Maggie to the Risdall team boosts the abilities of our online marketing and public relations divisions, which work closely together,” said John Risdall, vice chairman and CEO. “We are constantly evolving to meet and exceed clients’ expectations in digital and traditional marketing.”

As an online marketing specialist for Risdall, Norgren specializes in developing strategies for online tools such as social media, search engines and blogs. By using keyword and search engine optimization tactics, Norgren helps clients reach their targeted audiences online. She joined Risdall as an intern in June, and was hired after her graduation in 2012 from the University of Minnesota Carlson School of Management with a bachelor of science in business, with a major in marketing and a minor in finance.

Peterson joins Risdall Public Relations as an account coordinator. She came to Risdall as an intern in September 2012, and works with the PR team to implement research and media relations efforts, as well as craft news releases. Her background as a newspapers and magazine editor lends itself to tell clients’ stories from a news-oriented perspective. Peterson graduated from Central Michigan University in 2006 with a bachelor’s degree in journalism and Spanish.