Way Better Snacks, based in Islandia, NY, has tapped Kohnstamm to create a transformational public relations program for its line of sprouted tortilla chips, which were introduced in 2011 to rave reviews. Leveraging the health benefits of using germinated and sprouted grains, beans and seeds, Kohnstamm will partner with Way Better Snacks to build ongoing brand awareness through both traditional and social media channels.
“As the first line of sprouted tortilla chips to market, Way Better Snacks had a phenomenal first year,” said Jim Breen, CEO and founder of Way Better Snacks. “As we enter 2013, we know that now is the time to elevate our brand even further through a smart and strategic PR program. We are excited to partner with Kohnstamm to continue to build brand awareness around our innovative product lines, and help us accelerate the phenomenal growth that Way Better Snacks realized in year one.”
Already an established brand in the natural/organic space, Kohnstamm was also hired by New Jersey-based Dr. Praeger’s Sensible Foods to assist with a broad array of PR, media relations, and social media support for a range of new product introductions in 2013. As the maker of all-natural, healthy frozen foods that range from veggie burgers to appetizers and snacks, Kohnstamm will help elevate the brand’s presence as the go-to option for busy families who are looking to eat better in the new year and beyond.
“As we enter 2013, it’s encouraging to see that more and more brand managers and CMOs are realizing the impact that a smart, strategic PR program, which integrates both social and traditional media elements, can do to reach your consumers in a more relevant and authentic way than ever before,” said Greg Zimprich, SVP and director of operations at Kohnstamm Communications. “As with all of our clients, we’re looking forward to working with both Dr. Praeger’s and Way Better Snacks to develop robust marketing communications programs that help them take their sales to the next level.”
On the B to B side of the business, Boseman, Mont.-based Fay Ranches, the premier ranch brokerage firm in the Western United States, has hired Kohnstamm to develop a traditional media relations program, as well as tapping online and blog influencers and coordinating social media for the company.