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Thursday, January 03, 2013

Goodby's Google and NBA Creative Director Joins Carmichael Lynch


Creative director Marty Senn of San Francisco's Goodby Silverstein and Partners yesterday joined Carmichael Lynch in the role of executive creative director. During a 12-year career that has included stints at some of the world's most celebrated agencies, Senn has consistently earned top honors, creating breakthrough campaigns for everything from Brawny paper towels to Virgin Mobile and most recently, the NBA and Google. Senn's work, particularly in the digital realm, has garnered special recognition from the likes of Communication Arts and the One Show. 

"As demonstrated by our work, we have an impossibly high creative standard at Carmichael Lynch," says Carmichael Lynch chief creative officer Dave Damman. "Landing a leader of Marty's talent and integrity will enable us to deliver even better work, and even more often, across the entire range of our client base. And, he's just a helluva nice guy."

Prior to his stint at Goodby, Senn spent time at the New York and London offices of Fallon Worldwide, where his work for Time Magazine, Sony and Virgin Mobile was recognized as among the world's best by creative competitions such as Britain’s D&AD and  the Cannes Festival of advertising. He was also selected as a 2012 member of the judging panel for the One Show, the New York-based award competition that culls the best work from among thousands of submissions by agencies worldwide.