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Tuesday, July 24, 2012

The Emily Program selects Gabriel deGrood Bendt for brand development

The Emily Program, a nationally recognized eating disorder treatment program, has selected Minneapolis-based brand marketing agency Gabriel deGrood Bendt (GdB) following a private review.
“We felt we had great chemistry with GdB and we were very impressed with the work they’ve done for other health industry clients,” said Lindsay Drebenstedt, director of business development for The Emily Program. “We’re excited to have a partner like GdB to help support our message that recovery from eating disorders is possible.”
“With its highly personalized treatment, The Emily Program is a truly unique resource,” said Tom Gabriel, CEO of GdB. “Their understanding of the problems and passion for solving them are inspiring…and contagious.”
As part of its services for The Emily Program, GdB will handle brand positioning, campaign development, media planning and buying. The Emily Program win continues the agency’s growing emphasis on health and wellness, a projected trillion-dollar industry with increasing sales growth year over year.