Padilla Speer Beardsley has been chosen as agency of record for Cadillac, Mich.-based Rec Boat Holdings, which manufactures and distributes Four Winns®, Glastron® and Wellcraft® boats.
Padilla, an integrated communications agency based in Minneapolis, will develop a comprehensive marketing communications program to increase lead generation and drive sales, and build brand loyalty for the three brands. The agency will provide advertising, public relations, and digital and social media. Padilla also will design point-of-sale displays for the brands’ dealer networks.
“In the Land of 10,000 Lakes we know Four Winns, Glastron and Wellcraft are brands people get excited about,” said Dave Schad, executive creative director at Padilla. “We are thrilled to be part of telling their story, and honored to put our full suite of communication capabilities to work for them.”