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Saturday, July 28, 2012

Four New Hires Grow Risdall Marketing Group’s Digital Leadership

Risdall Marketing Group (RMG) continues to grow with the addition of new hires Sara Harrell, vice president, account supervisor, Brooke Lattin, account executive, Nick Noble, online marketing specialist and Katlyn Daoust, public relations account coordinator.

“Adding Sara, Brooke, Nick and Katlyn to RMG strengthens our account management, digital marketing and public relations services,” said vice chairman and CEO, John Risdall. “We continue to add new clients interested in leveraging digital and integrated marketing to get more return on their marketing dollar.”

Harrell was hired in April as an account executive and has since been elevated to vice president, account supervisor. She has worked on such accounts as Target, DIRECTTV, Best Buy and Land O’Lakes and was named marketing and sales executive of the year while working for Showtime Networks, Inc. Harrell brings 18 years of marketing and consultant experience to her position at RMG where she will provide strategic business planning, branding, website development and search engine optimization for her client accounts.

Lattin joins RMG as an account executive responsible for streamlining client relations and project management to produce results that matter for her clients. She has multidisciplinary experience in marketing and sales, event planning and project coordination. Lattin graduated in 2010 from the University of Minnesota where she served as the president of the Advertising Club and the director of marketing for Alpha Phi Sorority.

Having previously served as an intern for RMG, Noble will supplement the growing online strategy team in his new position as online marketing specialist. Through implementing analytics tools, optimizing for search engines and campaign management, Noble will increase presence and brand recognition for clients in the online space. Noble graduated from the University of Minnesota in 2012 where he was a member of Advertising Club and served as the digital director of Verge, a non-profit student-organized advertising agency.

As an account coordinator in public relations, Daoust will increase visibility for her clients by establishing and engaging in media relations, executing research initiatives and identifying reputation-building opportunities. With a background in digital and traditional communications, she brings experience in public relations, marketing and customer service to her new role at RMG. Daoust graduated summa cum laude from the University of Hawaii at Manoa in 2011 and is a member of the Phi Beta Kappa Society, Alpha of Hawaii Chapter, the Golden Key International Honour Society and the National Society of Collegiate Scholars.