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Wednesday, May 23, 2012

Weber Shandwick promotes Worden to senior vice president

Weber Shandwick announces the promotion of Brooke Worden to senior vice president in its financial services practice.
Since joining Weber Shandwick in 2000, Worden has been dedicated to helping her clients succeed through her deep knowledge of their business and passion for strategically tying communications goals to their business goals. She is highly regarded by her colleagues and clients for her resourcefulness, and for offering big-picture thinking, broad knowledge and perspective to both clients and the account teams she directs.
Worden has been instrumental in growing Weber Shandwick’s financial services practice by winning Fortune 100 clients, leading major client campaigns, and driving organic growth in the insurance and investment sectors. Among dozens of other major projects, she led the 2010 Census public relations team, overseeing proactive media relations, social media, crisis communications, message development, media training, internal communications and multicultural agency partner integration and the 13-vehicle “Portrait of America” Road Tour, serving as a leader of this multi-office, multi-discipline team. She has also played a key role in building Weber Shandwick’s capability in the retirement and longevity space through industry thought leadership activities and client work, including subject matter expert testimony in 2010 at a joint public hearing held by the U.S. Department of Labor and the U.S. Department of the Treasury on lifetime income options in employer-sponsored plans.
“Brooke focuses on continuous improvement of our firm’s products, services and counsel – virtually everything we provide to our clients,” said Sara Gavin, President of Weber Shandwick’s Minneapolis office. “She’s driven – every minute of every day – to deliver results for her clients, and we are delighted to announce her well-deserved promotion.”
Worden is accredited in public relations (APR) by the Public Relations Society of America (PRSA). In 2011, she served as president of the Minnesota PRSA, and led the chapter to national recognition with its first-ever chapter diversity award. In 2010, she was named one of "25 Women to Watch" by the Minneapolis-St. Paul Business Journal and to PR Week's "40 under 40" list of early influencers in the public relations profession. In 2011, Worden was appointed to the editorial advisory board of PRSA’s Public Relations Journal.  In 2012, she served as a judge for PRSA’s Silver Anvils and as a member of the speaker proposal review team for PRSA’s International Conference. She also serves on the board of directors of the Twin Cities Media Alliance.
Prior to joining Weber Shandwick, Worden was a staff writer at Twin Cities Business magazine and worked in the financial services practice group at management consulting firm Accenture. She holds a B.A. in English and political science from Hamline University.