“We’re excited to have Haberman on board. The team really captured our vision right from the beginning — to share New Ulm’s stories and inspire people to come see what we’re all about,” said Shannon McKeeth, board chair, New Ulm Convention and Visitor Bureau. “Their approach is a perfect fit and we look forward to what we’ll create together.”
“New Ulm’s a well-kept Minnesota secret that we look forward to bringing into the light,” said Brian Wachtler, president, Haberman. “The city’s cultural heritage, unusual offerings and history offer a rich campaign opportunity. Haberman is eager to tell these stories, and demonstrate there’s more than just beer to enjoy in New Ulm — not that that isn’t an important plot point, of course.”
New Ulm, Minn. has been crafting fine brews and much, much more for more than a century and a half. Settled by German immigrants in 1854, before Minnesota became a state, this community 90 miles southwest of Minneapolis and St. Paul offers something for everyone, from one-of-a-kind shops and restaurants to important historical sites, inviting bed and breakfasts and a steady stream of live music and lively conversation. In New Ulm, there’s always something special brewing. Visit www.newulm.com to learn more.