MNPR Blog

Wednesday, May 02, 2012

New Ulm, MINN. Chooses Haberman to Drive Tourism to Region

The birthplace of Hitchcock star Tippi Hedren — New Ulm, Minn. — has selected Haberman as its agency for tourism outreach, including digital, public relations and advertising.

“We’re excited to have Haberman on board. The team really captured our vision right from the beginning — to share New Ulm’s stories and inspire people to come see what we’re all about,” said Shannon McKeeth, board chair, New Ulm Convention and Visitor Bureau. “Their approach is a perfect fit and we look forward to what we’ll create together.”

“New Ulm’s a well-kept Minnesota secret that we look forward to bringing into the light,” said Brian Wachtler, president, Haberman. “The city’s cultural heritage, unusual offerings and history offer a rich campaign opportunity. Haberman is eager to tell these stories, and demonstrate there’s more than just beer to enjoy in New Ulm — not that that isn’t an important plot point, of course.” 

New Ulm, Minn. has been crafting fine brews and much, much more for more than a century and a half. Settled by German immigrants in 1854, before Minnesota became a state, this community 90 miles southwest of Minneapolis and St. Paul offers something for everyone, from one-of-a-kind shops and restaurants to important historical sites, inviting bed and breakfasts and a steady stream of live music and lively conversation. In New Ulm, there’s always something special brewing. Visit www.newulm.com to learn more.