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Sunday, January 02, 2011

What happened in 2010 and what to expect in 2011

I thought it might be interesting to write something about what happened in 2010, but so many people have covered it I decided to just post a summary of the coverage. Here's my summary of the current conversations feel free to offer your own take:

Here is a wrapup of the greatest hits of 2010.

2010's worst media gaffes.

The Top 10 Everything of 2010

5 Social Projects That Tanked In 2010

YouTube’s Most-Viewed Ads of 2010 

Top 10 biggest social media stories of 2010

Predicting what to expect in 2011 is not as easy as reflecting on the past, but I think there are several things that will define 2011.

First, Search Engine Optimization (SEO) will continue to increase in importance as corporations demand more metrics on their online marketing efforts. Competition between Youtube, Google and Bing will grow and understanding how that impacts SEO will be important.

Second, I think we will see mobile applications continue to grow as 4G networks become more prevalent, battery life improves on phones and location based programs like Foursquare continue to develop.

Finally, if I was a student I would look at Paper.li as a way to promote myself and better define my capabilities. With Paper.li you can turn your Twitter stream into a kind of daily newspaper to constantly update an aggregated news flow.

As always, I welcome your observations and comments below.