The Minneapolis office of Weber Shandwick has named Randy Sands as executive vice president for business development and promoted Kelly DiGrado to executive vice president in the office’s finance and administration group.
Sands has been with the agency for 12 years and was previously executive vice president in the financial services practice. With 25 years of business-to-business and business-to-consumer communications experience, he has led and provided strategic counsel to many of the firm’s financial services and government clients, such as the IRS, H&R Block and U.S. Census Bureau – where he directed the public relations and partnership strategies for the 2010 Census integrated communications campaign. In his new role, Sands will work closely with each practice area to further build relationships and implement new strategies for approaching new business.
Currently, Sands is the chair of the board of directors of the Bloomington Chamber of Commerce. He is also a member of Minnesota PRSA and in 2006, completed the Public Relations Leadership Forum, sponsored by the Arthur W. Page Society and the Council of Public Relations Firms. Under his leadership, his account teams and clients have received industry recognition with SABRE awards, PRWeek awards and PRSA Bronze Anvil awards.
Since joining Weber Shandwick in 1988, DiGrado has grown into an executive leadership role, demonstrating not only her knowledge of the business, but also providing strategic advice and counsel. During her time with the agency, she has been involved with and overseen a variety of operations, including client reporting, budgets, forecasts, financial reporting and day-to-day accounting.
Currently, DiGrado serves on the board of directors and finance committee of St. Paul Regional Medical Center in Shakopee, Minn. She graduated with honors from the University of Minnesota with a bachelor of arts in business administration with an emphasis in financial management and a minor in economics.