Risdall Marketing Group (RMG) welcomed 16 students from the University of Minnesota Advertising (Ad) Club into the agency on Dec. 10, for a day of RMG speakers, agency discussion and knowledge sharing.
Throughout the day, Ad Club students were exposed to different specialties within the agency and given the opportunity to interact one-on-one with professionals within their specific area of interest, including creative staff, account executives and public relations specialists. One commented, “It was nice to talk in small groups and learn from people who have been in my place as a student, but now are successful in the industry.”
RMG staff members Glenna Dibrell and Cindy Lord (Account Planning / Service), Joel Swanson (PR), Josh Dahmes (Online Marketing), Jim Sandstrom (Media), Erik Kvålseth (Creative) and Eric McPherson (Account Service) presented information pertinent to their area of expertise and addressed questions from Ad Club students.
“The University of Minnesota’s Ad Club looks forward to this event every year and regards it as the most informative session the club participates in,” Brooke Lattin, president of University of Minnesota Ad Club. “Once again, students left the day buzzing with new information and new contacts to help pave their future into the bustling advertising industry! The University of Minnesota’s Ad Club will always remember the time and effort Risdall put forth for promising students.”
“It was inspiring to see the level of engagement and passion these students put forth towards the various presentations and activities,” said John Risdall, Chairman of RMG. “It is personally rewarding for me and each of my colleagues at Risdall to give back, knowing so much of our local industry’s talent comes from the University of Minnesota School of Journalism & Mass Communication.”