Barb Iverson, president of Weber Shandwick’s Financial Services industry practice, has been named to the advisory council for the Greenlee School of Journalism at Iowa State University for a three-year appointment. She graduated from Iowa State in 1976 with a major in journalism and a minor in English.
“I’m honored to serve on this council because it’s an opportunity to give back to my alma mater in a meaningful way,” Iverson said. “Journalism schools are facing big challenges. Shrinking budgets for state-funded universities are only part of the problem. Then layer on the changing communications landscape plus encroachments by other academic departments, and it places journalism schools in a difficult spot. Journalism remains an excellent education for so many careers.”
The Greenlee School was established in 1905; it is the oldest journalism program in Iowa and the longest continuously accredited journalism program in the country.
“[We are] delighted that Barb Iverson has joined the ranks of our Advisory Council, which includes highly successful journalists, practitioners and entrepreneurs,” said Michael Bugeja, Director of the Greenlee School. “She has terrific skills in all areas of organizational and public communication and will help faculty provide top-notch training for our students.”
Iverson brings 34 years of communications management experience in business, government and education to Greenlee’s advisory council. She has been a long-time supporter of her alma mater, and has served on various committees over the years.