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Tuesday, November 30, 2010

MNPR Top 20: The Twin Cities Most Influential PR Professionals on Twitter

It’s list season. And, we know that lists can be a dime a dozen, but, they also have their place in helping to determine influencers or identify thought leaders. With that, we set out to create a list that acknowledges the Twin Cities’ most influential public relations professionals on Twitter.

In order to create the most objective list possible, we used research methodology (details are included at the end of this post) steeped in metrics and then, simply let the numbers do the talking.

Without further ado, we present...
MNPR Top 20: The Twin Cities Most Influential PR Professionals on Twitter.
The following list is ranked in order from first to last and includes name, Twitter profile and bio.
Official @TopRank Online Marketing Twitter goodness on SEO, Social Media, Digital Marketing and Public Relations.

Arik Hanson
Principal-ACH Communications digital PR consultant, blogger, co-founder-HAPPO, co-founder #mnblogconf, golf and craft beer enthusiast.
Kary Delaria
Digital PR strategist, social media monitoring and measurement specialist for Kane Consulting. PR 2.0 writer and thinker. Online extrovert, real-life introvert.

Albert Maruggi
Host of Marketing Edge podcast. Consultant in content social marketing for Healthcare, B2B, B2C marketing PR.

Adam Singer
Blogger at The Future Buzz, audio production geek, passionate about digital marketing/PR for start-ups, well-known brands and everything in between.

Jennifer Kane
Social media marketing and PR strategist, consultant, trainer, writer and big idea thinker-upper for Kane Consulting. Rabid reader. Authentic sharer. I’m on it.

Patrick Strother
Founder/CEO Strother Communications Group (MSLGROUP Affiliate). Teach PR/Advertising at the University of Minnesota. Guitar player. Sports, politics. and art.

David Erickson
Tunheim marketing / communications / PR / SEO / social media strategist, political junkie, football & baseball fanatic, blogger, @DailyDeLISH & @MNVikingsChat.

Social Wendy Group
Social Wendy Group News | Award winning Emerging Media PR Agency Content Marketing LIVE@ & Social Frontier | Social Media Conversation & Anthropologists #sm2010.

Wendy Meadley
Emerging Media PR Marketing News & Social PR Agency | Build Social Conversation & Communities Keynote Speaker & Live@ Social Media Events Social Anthropolist.

MNPR/Ryan May
Editor and creator of Minnesota Public Relations blog providing the latest news, jobs and events in Minnesota Public Relations.

Doug Hamlin
Digital PR dude in large agency; mobile enthusiast; occasional developer; Twin Citiezen; Dirty martini aficionado; @TwinsBaseball fan; INTP; NSWF; LMNOP.

Paul Rovnak
PR for men's hockey and both tennis teams at University of Minnesota. Former Wash Caps, LPGA PR guy. Fan of Pre, walk-off homers, Bobby Flay and History Channel.

Ryan Maus
PR at University of Minnesota; former Gopher athletics and T-Wolves staffer. St. Olaf alum. World's biggest MN Twins and baseball fan.

Kristin Gast
PR professional. Uptown hipster. Big sports fan (Gophs, Twins, Pack). Traveling enthusiast. 80's music devotee. Mixed with a dash of sass.

Amanda Oleson
PR Pro; Social Media Junkie; Professional lover of patios, people, heels, #Vikings & good laughs; Queen of my own world; Opinions always my own.

Cydney Wuerffel
Digital PR señora who enjoys basketball, music with a dirty beat, heels under 3 inches and the miracle of human flight.

Jeff Shelman
PR professional. Golf addict. Sports fan. Ex-reporter.

Daniel Wolter
PR Professional, Twin Cities Met Council member, St. Louis Cardinals Fan - views expressed here do not represent any org. with which I am affiliated.

Christian Betancourt
Twin Cities PR and Social Media Pro. Blogger/Social Media Writer for Fortune 100 company. U of M PR Grad. Twins and Wild FANatic. Voice behind @MinnesotaPRSA.

Borrowing from a research methodology developed by Kane Consulting, we applied the following process to determine this list:
1. We established a baseline list, using TweepSearch and Follower Wonk to search for people who included “public relations” or “PR” in their Twitter bios as well as “Minneapolis,” “Mpls,” “St. Paul,” “Twin Cities,” or associated GPS coordinates. We then sorted this list according to Twitter follower count.
2. From the initial list, we identified the top 100 feeds with the highest follower count and then calculated Klout and Edelman Tweetlevel scores (as of November 14, 2010) for each. We then calculated the average of these to scores for each individual and re-sorted the list according to this score.
3. We then narrowed the list to the top 20 and re-checked each bio for context and accuracy against our initial search.

SPECIAL THANKS: Thank you to Amy Taylor for creating the MNPR Top 20 PR Pros Blog Badge, included in this post.