The Minneapolis office of Weber Shandwick today announced the promotions of Heather Schwartz Cmiel, APR, Christina Smith and Brianna Gallett in the agency’s consumer marketing practice. Also announced was the promotion of Rachael Lybeck in the agency’s digital communications practice.
Heather Schwartz Cmiel, APR, has been promoted to account group manager. To this role she brings expertise in brand-centric public relations with experience in product launches, strategic communications programs, events and brand management initiatives. Throughout her time at Weber Shandwick, Cmiel has played a crucial role on multiple accounts, including Amway Corporation and the 2010 U.S. Census. She is an accredited member of the Public Relations Society of America (PRSA) and active in the Minnesota chapter. Cmiel also co-founded the Alphabet Bash, which recently celebrated its fifth year as Minnesota’s annual marketing communications, advertising and public relations networking event. Prior to joining the agency in 2008, Cmiel served as brand public relations director at Maccabee Group. She holds a bachelor of arts degree in communications with a public relations emphasis from Augsburg College in Minneapolis.
Christina Smith has been promoted to account group manager. Since beginning at Weber Shandwick in 2008, Smith has demonstrated exemplary public relations skills on various account teams within the consumer marketing practice. For the past two years she has played a critical role in leading strategic initiatives for the U.S. Army All-American Bowl and U.S. Army Racing programs. Additionally, she’s led a successful product launch for Polaroid, helped bring in new clients and managed the agency’s pro bono account team. Prior to joining Weber Shandwick, she worked on other high-profile accounts such as Dell, Continental, Corner Bakery Café and Nike. Smith graduated from the University of Texas at Austin with a master’s in advertising and holds a bachelor of arts degree in English and communications from Virginia Tech.
Brianna Gallett has been promoted to account supervisor. Since joining Weber Shandwick in 2008, Gallett has brought her expertise in strategic communications to a variety of accounts including The Allstate Foundation, Samsung, Mall of America, 2010 U.S. Census and the U.S. Army’s NHRA Racing and Youth Education programs. She specializes in programs that help clients reach, influence and empower advocates and has experience with national product launches, media relations and special events. Gallett also gained knowledge working for national food and beverage clients, including Naked Juice, Thai Kitchen and Nordic Ware prior to joining Weber Shandwick. She graduated magna cum laude from Winona State University with a bachelor’s degree in public relations and a minor in marketing.
Rachael Lybeck has been promoted to graphic designer. Lybeck joined the digital communications practice in summer of 2008 and has since demonstrated a unique blend of creativity and business acumen that has led to this promotion from junior graphic designer. Throughout the past two years, Rachael has significantly contributed to numerous visual communications projects across Weber Shandwick’s practices, both in Minneapolis and across the agency’s network. Her client roster has included the U.S. Census Bureau, Syngenta, U.S. Army, BAE Systems and the American College of Surgeons. Rachael is a member of the American Institute of Graphic Arts (AIGA) and graduated from the University of Minnesota Duluth with a bachelor of arts degree in graphic design.