Azul 7, a leading branding and digital agency has hired Denny Royal as creative and technical director. “Denny has a history of initiating innovative strategies that command strong and positive results, making him a valuable addition to our agency,” said Lisa Helminiak, principal of Azul 7. “His extensive brand development and relationship building skills are invaluable and we are confident his skills will further benefit Azul 7 as a leading marketing agency.”
Royal brings more than 18 years leadership experience with several noteworthy advertising and marketing agencies to Azul 7. In his new position, Royal will be responsible for maintaining an environment where creativity is boundless and produces materials that both invigorate and impress Azul 7 clients.
Previously, Royal was creative director at ASI Communications, a full-service marketing agency. He has served as creative director of ResortsandLodges.com where he oversaw all creative for a community of leisure, group and corporate travelers and he served as the brand and interactive creative director at Go East for five years. Royal’s longest tenure was at the Minneapolis brand agency, Yamamoto Moss where he spent nine years leading their digital efforts.
Royal graduated magna cum laude from the College of Fine Arts at Ball State University, where he earned a Bachelor of Fine Arts degree in Graphic Design and Ceramics and a minor in Cultural Anthropology, a discipline that informs his strategic and user-centered approach to design. His identity work has been widely recognized and published and his video work has appeared on the Discovery, History and Military channels.