Chances are that every organization will experience some kind of a crisis. And when it happens, how you handle that crisis during and after the event will directly affect the company’s reputation and, ultimately, their bottom line, especially in today’s media and social media environment.
Minnesota PRSA's September Core Training session will feature two crisis communication experts to share how they have planned for and successfully navigated recent major local crises:
- Jon Austin, senior partner at J Austin & Associates
He served for 10 years as the principal spokesperson for Northwest Airlines in all crises involving corporate operations and reputation, and draws from experience with more than 125 companies.
- Anna Youngerman, director at Himle Horner.
She worked on the core communications team that guided public relations for the I-35W Bridge Project, and provided strategic counsel to the Twin Cities Hospitals during the 2010 contract negotiations with the Minnesota Nurses Association.
Take away best practices for the must-have elements in building your crisis communication plan and learn key lessons from the experts in this lively, engaging panel discussion and Q&A session.
Details & Registration:
Time: 7:30 a.m. Registration & Continental Breakfast
8:00–9:00 a.m. Program
9:00-9:30 a.m. Networking
Location: University of St. Thomas (Minneapolis campus)
Opus Hall, Room 201
1000 LaSalle Ave | Minneapolis, MN 55403
» Driving and parking information
Parking is available in a number of nearby ramps as well as parking meters.
Price: PRSA Member - $25
Nonmember - $35
Student - $15