This Friday, September 17, one of the most decorated public relations firms in the world, Carmichael Lynch Spong, will turn 20. To commemorate this important milestone, the firm is hosting an invitation-only, green-tie celebration on its rooftop patio for agency clients, employees and friends at 110 North Fifth Street in downtown Minneapolis on Thursday, September 16.
“I am honored to celebrate the past 20 years and raise my glass to the next 20,” said Douglas K. Spong, APR, founder and president of Carmichael Lynch Spong. “Over the past two decades I’ve had the privilege of working hand-in-glove with some of the most envied clients and high achieving PR professionals to entrench Carmichael Lynch Spong as the national champion of best practices. I couldn’t be more proud of the successes we’ve achieved together, and I look forward to many more milestones to come.”
Spong founded Carmichael Lynch Spong in 1990 on three basic principles:
1) to represent a select and envied portfolio of big name-clients;
2) attract like-minded achievement addicts who desire to produce their career-best work; and
3) be the undisputed champion of best practices.
Twenty years later, the firm ranks among the top 30 PR firms in the U.S., and has grown from its headquarters in Minneapolis to include staff in New York, Chicago, Denver and San Francisco.
Spong and his staff have built a national reputation for producing creative, award-winning work for a select portfolio of clients, including American Standard, Calphalon, Cargill, Jack Link’s Beef Jerky, Sherwin-Williams, SUPERVALU and Trane, to name a few.
Over the years the firm has introduced America to Silk Soymilk, given Americans the confidence to flush and never look back with the launch of the American Standard Champion toilet and found friends for Maytag’s Ol’ Lonely Repairman.
Under Spong’s passionate leadership, the firm has consistently dominated the big three national public relations awards plus the firm’s regional awards programs. Carmichael Lynch Spong has won more than 300 awards for its clients, including 11 PRWeek Awards, 58 Silver Anvils and 38 Bronze Anvils. Recently, the firm was named an “Agency of the Year” by trade journal The Holmes Report, the third time in four years it was recognized as an “Agency of the Year.”
In April 2010 Julie Batliner was promoted to managing director of the firm, a move that was part of a planned succession following Spong’s added responsibility as president of parent agency Carmichael Lynch. Batliner continues to report to Spong, who now serves as president of the entire 200+ staff creative agency as part of a new leadership structure designed to foster collaboration across all disciplines—from advertising and public relations to digital communications and consumer engagement.
“Doug is an extraordinary leader and an iconic PR professional,” says Batliner. “He has been a great mentor, and I look forward to partnering with him to continue the outstanding success he has established since he founded Carmichael Lynch Spong 20 years ago.”