Haberman announced that Eric Block has joined the agency as Managing Director. His addition to the Haberman tribe helps amplify the agency’s capabilities, including comprehensive branding and communications programs that build connections between consumers and socially responsible, mission driven organizations. The agency, founded in 1994, has bucked trends and continues to grow its client and employee rosters.
Block will be leading and growing client engagements to help tell the stories of pioneering and socially responsible organizations. Throughout his 25+ year career, Block has specialized in building client relationships, developing new business, creating branding and communication strategies, recruiting and managing creative resources and improving marketing performance. Eric’s experience has included leading highly effective branding solutions for a wide range of clients including Coca-Cola, United Airlines, Federal Express, Jim Beam Brands, HandsOn Network, and Panera Bread.
"What attracted me to Haberman is its mission and its people. This team has an incredible track record of helping values-based organizations tell their unique stories,” Block said. "All trends point to the fact that people are increasingly interested in doing business with socially responsible companies. As the lines between marketing, PR, communication and social responsibility continue to blur, great stories of doing good need to be told in a compelling fashion and permeate all facets of the brand experience.”
Fred Haberman, co-founder and CEO of Haberman commented, “We are building the agency of the future, an agency that serves the increased social and environmental awareness of corporations, organizations and consumers worldwide. Eric’s extensive experience in virtually all marketing disciplines complements our distinctive approach to telling the stories of brand pioneers who are making a difference in the world—be they small or large, new or established. This positions us to deliver on our clients’ desire for more capabilities and solutions from our firm.”
Block’s work experience includes 17 years with Fallon Worldwide, most recently as Chief Operating Officer. At Fallon, he was the chief architect of the company’s global expansion and broadened integrated marketing capabilities. In 2004, he left Fallon to become one of the founding partners of Duffy & Partners, the internationally recognized branding and design firm, where he led operations and business development efforts and served as senior strategist for branding initiatives for key clients.
Before joining Fallon, Block was VP/Creative Services for Fox Television in Los Angeles, where he helped launch FOX, the fourth television network. He began his career in the television industry.