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Thursday, June 10, 2010


Margaret Murphy, the president of Denali Marketing, has been named president of OLSON’s new specialty discipline, OLSONdenali. Murphy joined Denali Marketing in 2007 with more than 16 years of marketing experience leading the management of many of Carlson Marketing’s key clients.

OLSON announced this week that it is joining forces with Denali Marketing, a fast-growing full-service marketing agency with a focus on loyalty, based in Minneapolis, to form a new specialty discipline of OLSON called OLSONdenali. With the addition of Denali Marketing, OLSON is now one of the top independent full-service marketing agencies in the United States, delivering one of the most comprehensive integrated offerings in the country.

“Under Margaret’s leadership, Denali Marketing has emerged as the loyalty-marketing firm to watch nationally—its growth and culture are well-aligned. Margaret’s dedication and focus within this specialty will be enhanced with new service offerings at OLSON, allowing her to develop OLSONdenali business,” says Kevin DiLorenzo, president and newly named CEO, OLSON. “This deal will deepen OLSON’s capabilities, and we believe clients nationally will seek us out for our loyalty expertise with the addition of this fine team.”

“The people who make up Denali Marketing have positioned us for this fantastic growth opportunity with OLSON,” says Margaret Murphy, president, OLSONdenali. “I am so pleased to continue working together with them as we help our clients achieve even greater levels of success with OLSONdenali.”

The leadership team at OLSONdenali also includes original Denali Marketing co-founders Mark Lacek, Peter Brennan, and Greg Heinemann, as well as chief financial officer Scott Cheney.