Weber Shandwick today announced the promotions of 12 employees across its health care, consumer marketing, digital communications, financial services, technology and corporate, community and public affairs practices.
Kira Bork has been promoted to account group manager in the technology practice. Bork currently supports public relations initiatives for Children's Hospitals and Clinics of Minnesota, PDI Ninth House and mPay Gateway and recently managed the development of a comprehensive product technology and brand positioning sales reference guide for Syngenta Seeds. Since joining Weber Shandwick in 1999, she has participated in the agency’s global exchange program, spending six months in Brussels supporting clients British Telecom and Solectron. Bork is also a co-lead of Insights, a Weber Shandwick learning and development program.
Drea Garrison has been promoted to account group manager in the health care practice. Garrison joined Weber Shandwick in 2006 and provides media and government relations, including thought leadership and issues management campaigns, for clients such as the U.S. Army Medical Department (AMEDD) and Ecolab.
Nora Hayes has been promoted to account group manager in the financial services practice. Since joining Weber Shandwick in 2008, Hayes has managed and executed public relations campaigns for both public and private financial services accounts, including Prudential Retirement and the 2010 Census. Currently, she leads issues management and measurement efforts for the 2010 Census. Hayes also serves as president of Minnesota Women in Marketing and Communications.
Zina Poletz has been promoted to account group manager in the health care practice. Poletz joined the agency in 2004, where she has provided expertise and team management in coalition building, public awareness campaigns, advocacy and events for clients including the U.S. Army Medical Department (AMEDD), the American College of Surgeons (ACS), the Minnesota Department of Veterans Affairs (MDVA) and Go Direct, a campaign for the U.S. Treasury.
Tracy Hirigoyen has been promoted to account supervisor in the technology practice. Hirigoyen joined Weber Shandwick in the fall of 2002 and has since provided an array of public relations support to Honeywell, 2010 Census, Lawson Software, Calabrio and Spanlink. She currently leads strategic planning and trade media relations for Honeywell’s Utility Solutions division, which consists of creating media materials, including press releases, bylines and case studies.
Jenny Kramer has been promoted to account supervisor in the consumer marketing practice. During her career at Weber Shandwick, Kramer has worked with a variety of national food and technology clients, including The Coca-Cola Company, Odwalla, Land O’Lakes, Polaroid, Patak’s and Verizon. For the past two years, Kramer has provided project management and strategic support to the 2010 Census account, including contributions to the planning and launch of the 2010 Portrait of America Road Tour.
Ben Maurer was promoted to account supervisor in the corporate, community and public affairs practice. Since joining the agency in 2007, Maurer has provided strategic counsel and support to a number of accounts, including BAE Systems, Duluth Metals, Polaris, the Minnesota Twins, the 3M Championship and Taste of the NFL. Maurer is also a member of Weber Shandwick’s Team Inline, a group designed to help clients bridge the gap between online and offline media.
Toccara Torres has been promoted to senior account executive in the health care practice. Torres joined the agency in 2005 and has provided account support and expertise in the areas of public affairs, public awareness campaigns and advocacy efforts for a wide range of clients, including the American College of Surgeons (ACS), the Minnesota Department of Veterans Affairs (MDVA) and the U.S. Army Medical Department (AMEDD). Torres is a member of Minnesota PRSA and also leads Weber Shandwick’s GREEN committee, the agency’s environmental responsibility initiative.
Ellen Hudson has been promoted to account executive in the consumer marketing practice. Hudson joined Weber Shandwick in June 2008 and has since played a key role in media relations, results measurement, campaign launches and reputation management for a variety of clients, such as the U.S. Army, 2010 Census and The Allstate Foundation.
Helga Radio has been promoted to account executive in the health care practice. Radio joined Weber Shandwick in late 2007 and has since provided expertise in advocacy and grassroots campaigns, media relations, event planning, patient education programs and public awareness for a variety of clients. These clients include Carlson Wagonlit Travel (CWT), Boston Scientific, Prime Therapeutics and the U.S. Army Medical Department (AMEDD). Radio is also a member of Minnesota PRSA and is involved on the Classics committee.
Leslie Sorum has been promoted to digital designer in the digital communications practice. Sorum joined Weber Shandwick in 2007 and has since assisted with the design, coding and distribution of numerous clients’ digital programs. These programs include the Syngenta e-newsletters, the IRS Taxpayer Advocate Service electronic press kits and the National Agri-Marketing Association award-winning myDairy Toolkit.
Johnna Vogelbacher has been promoted to account executive in the consumer marketing practice. Since joining Weber Shandwick in April 2008, Vogelbacher has provided media relations, online reputation management, campaign coordination and product launch assistance to a variety of clients, including Syngenta, Amway, and Polaroid. Vogelbacher also supports Weber Shandwick’s pro bono client, Partners for Violence Prevention.