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Friday, April 16, 2010

Weber Shandwick Releases Guide For Chief Communications Officers' First 100 Days

Weber Shandwick released Chief Communications Officers: First 100 Days, an "e-book" reflecting advice from dozens of veteran corporate communications officers (CCOs) around the world on how best to navigate the early months on the job. Weber Shandwick continues to build a vast storehouse of information and insights on the fast rising and influential C-suite position.

“As more CCOs report directly to CEOs and face unparalleled challenges ranging from sudden crises to vast shifts in how messages get distributed, our easy-to-read guide for incoming communications professionals helps them hit the ground running,” said Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist. “Our new e-book provides invaluable advice from seasoned CCOs on making the most of those first 100 days when any missteps can derail the best of plans.”

Weber Shandwick’s new e-book provides 12 lessons for a successful early tenure, such as becoming a change agent, preparing for surprises and working with a demoralized staff. The book is based on verbatim quotes from seasoned CCOs in North America, EMEA and Asia Pacific. The book also captures advice on do’s and don’ts from CCOs for those newly coming on board.

“With multiple time zones, diverse cultures and 24/7 media, the demands on incoming CCOs are unprecedented. Since the first 100 days can make or break careers, our guide provides an invaluable roadmap to success for CCOs who are depended upon for strategic communications counsel from day one,” said Gaines-Ross.