Advertise on MNPR

Monday, April 26, 2010

Reap What You New: A Futurist's Guide to Anticipating and Leading Change - BMA-Minnesota - May 18, 2010

Join BMA-Minnesota on May 18, 2010 for "Reap What You New: A Futurist's Guide to Anticipating and Leading Change".

What future can you bank on? Futurist Cecily Sommers knows that making predictions is a fool's game, however understanding and anticipating change is required practice for any organization wanting to play smart.

In her presentation, "Reap What You New: A Futurist's Guide to Anticipating and Leading Change," Sommers shows how the social, economic, and environmental events of our time spring from just four constant and predictable forces. Understand how they work together to drive change, she says, and you can stake out a territory that is yours to invent and own - for the long-term.

"Reap What You New: A Futurist's Guide to Anticipating and Leading Change" surveys the road ahead for B2B Marketing over the next 1-5-10 years. It is a media-rich presentation that takes the audience on a guided tour of the future, wrapped around four main ideas:
  1. How the brain, business, and government are wired for the "Permanent Present" and resist change
  2. Four constant and predictable forces shaping the future
  3. Three dramatic disruptions on the horizon that should be a part of every strategic conversation
  4. How to manage an innovation portfolio that plans on the far and future, while delivering on the near and now
Offering new tools and models for a new world, "Reap What You New" is a refreshingly practical guide for how B2B marketers can build relevance and revenue for their clients over time.

Date: Tuesday, May 18, 2010
Time: 7:30 a.m. Registration and breakfast
8:00 - 9:00 a.m. Presentation
9:00 - 9:30 a.m. Members Only Workshop

Location:
Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, MN 55416

Directions

Cost: Members $30 / Non Members $45
Register by: May 14, 2010
Register Now

A limited number of onsite registrations will be available
For more information about BMA-Minnesota and how you can become involved, go to www.BMAminnesota.org.