Matt Hansen has been promoted to account director at Beehive PR. Hansen will continue to manage a portfolio of consumer clients, including Delaware North Sportservice, Red Wing Shoes and Peters Billiards. He will also help lead the agency’s sports marketing practice, focusing on corporate social responsibility and sponsorship activation.
Hansen joined Beehive PR in 2008 to help the agency establish its sports marketing practice. He spent nearly four years at Weber Shandwick as the PR representative for one of NASCAR’s top teams. He also led sports marketing initiatives for Coca-Cola (NCAA and NASCAR), Century 21 (MLB), FedEx (NASCAR and PGA) and Computer Associates (PGA). Hansen has extensive experience working with high-profile athletes and celebrities as part of brand-building campaigns for Fortune 500 companies.
Hansen worked for the National Hockey League where he managed hospitality events associated with the 2004 NHL All-Star Game. He also worked for the Minnesota Wild in the Communications and Broadcasting department managing media relations and player appearances.
Overall, Hansen’s work has contributed to award-winning campaigns recognized by Minnesota Public Relations Society of America’s Classics; Minnesota International Association of Business Communicators’ Bronze Quills; and the Holmes Report’s Gold SABREs.