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Thursday, April 01, 2010

Carmichael Lynch Spong Hires Marconett as Senior Counselor

Haley Marconett has been named senior counselor in Carmichael Lynch Spong’s Minneapolis office. In her new role, Marconett will exclusively represent client SUPERVALU®, working half of her time on site at the SUPERVALU headquarters in Eden Prairie to develop PR strategy, lead day-to-day efforts and serve in a spokesperson capacity.

Prior to joining Carmichael Lynch Spong, Marconett served as the national media relations manager and corporate spokesperson for SUPERVALU INC. in Eden Prairie, Minn. Marconett has 10 years of award-winning public relations experience leading corporate and agency teams. During her time at SUPERVALU, Marconett helped build and execute PR plans for the $13 million launch of an organic brand of food products and the $6 million launch of an upscale brand of food products, both of which achieved sales at 110 percent of the goal. Prior to SUPERVALU, Marconett served as an account manager for Snow Communications in Minneapolis.

“Haley is a star asset for the agency and we’re excited to have her fulfill the unique role of on-site senior counselor at SUPERVALU,” says Douglas K. Spong, APR, president. “She’s a true achievement addict and we are so pleased to welcome her on board.”

Marconett received her bachelor of arts degree in management and economics and a minor in English from Hamline University in St. Paul.