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Tuesday, December 15, 2009

Risdall Marketing Group Fires Up for bd’s Mongolian Grill

bd’s Mongolian Grill has hired Risdall Marketing Group (RMG) as its agency of record. RMG will work system wide with the restaurant chain, known for its interactive casual dining experience where customers create their own stir-fry.

“We are looking to evolve our brand in the midst of our expansion, and with Risdall Marketing Group, we found a perfect partner who understands the bd’s Mongolian Grill brand – fun, lively and interactive,” said Denise Head, vice president of marketing for bd’s Mongolian Grill. “We are eager to tell the world what makes dining at bd’s Mongolian Grill an experience like no other.”

bd’s Mongolian Grill was founded in 1992 by Billy “bd” Downs in suburban Detroit . Now based in Burnsville , Minn. , the company is led by restaurant industry veterans Rodger Head, CEO, Clyde Culp and New York investment firm Kinderhook Industries. That group also owns Duke and King Acquisition Corp., which operates 97 Burger King franchises, most of which are in Minnesota .

“Just like the spirited approach to cooking that is the hallmark of bd’s Mongolian Grill, our work will evolve the brand in a fun and irreverent fashion,” said Rose McKinney , APR, president of Risdall McKinney Public Relations. “We are excited and thrilled to ‘Go Mongo’ for bd’s Mongolian Grill as it expands.”

At bd’s Mongolian Grill, diners create their own stir-fry feast from a variety of choice meats and seafood, fresh vegetables and flavor-packed sauces, which are then freshly cooked by grillers Mongolian-style on a large, flat grill. bd’s Mongolian Grill, based in Burnsville , Minn. , currently has 37 locations in 11 states.