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Thursday, December 17, 2009

Jacobsen joins OLSON as interactive account and customer relationship director

Marie Marie Jacobsen joins OLSON as interactive account and customer relationship management (CRM) director, from Martin/Williams, where she was vice-president and group director.

“OLSON is creating great work, driving business results even in this economic environment. I've been watching OLSON for the past several years and have always been impressed with the work it delivers,” says Jacobsen. “It's exciting to be part of this agency, to be always seeking what's next and around the curve.”

“Marie is an innovative strategist with deep experience in digital and direct channels as well as campaign measurement,” says Kevin DiLorenzo, president, OLSON. “Her experience is a valuable asset as we continue to strengthen our CRM and how it meshes with the social environment, as well as pushing our measurement and analytics capabilities.”

Marie graduated from St. Norbert College, Green Bay, Wisc., and holds a Bachelor of Business Administration. Prior to Martin/Williams she established, and was director of, interactive marketing for Gage Marketing Group; and was manager of relationship marketing for Musicland. management (CRM) director, from Martin/Williams, where she was vice-president and group director.

“OLSON is creating great work, driving business results even in this economic environment. I've been watching OLSON for the past several years and have always been impressed with the work it delivers,” says Jacobsen. “It's exciting to be part of this agency, to be always seeking what's next and around the curve.”

“Marie is an innovative strategist with deep experience in digital and direct channels as well as campaign measurement,” says Kevin DiLorenzo, president, OLSON. “Her experience is a valuable asset as we continue to strengthen our CRM and how it meshes with the social environment, as well as pushing our measurement and analytics capabilities.”

Marie graduated from St. Norbert College, Green Bay, Wisc., and holds a Bachelor of Business Administration. Prior to Martin/Williams she established, and was director of, interactive marketing for Gage Marketing Group; and was manager of relationship marketing for Musicland.