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Thursday, December 17, 2009

GdB lands Hammer Made branding account

Hammer Made, which opened Black Friday, is the newest menswear boutique to hit the upscale Galleria mall in Edina, Minn., and is owned by well-known Minneapolis designer Jason Hammerberg. Mr. Hammerberg had been selling shirts under the Humble Fashion brand label until Minneapolis-based GdB suggested a name that would give a more iconic nod to the designer himself. Thus, Hammer Made was born.

“The Hammer Made shirt is the guy’s new necktie. It’s that one item men can rely on to look their very best without taking a lot of time to do it,” said store owner Jason Hammerberg. “GdB did a fantastic job conveying that message, as it’s really about appearing polished and put together in any situation.”

In addition to developing the name and brand position, GdB also designed the logo, which adorns the shirt collars and storefront.

Part of its ongoing marketing support for Hammer Made, GdB is currently discussing a strategic social media plan with Hammerberg to see implementation in first quarter 2010.

“We’re excited to be involved at such an important time in this brand’s life,” said Doug DeGrood, creative director for GdB. “We’re definitely starting to dress better at work too.”