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Friday, November 06, 2009


The Minneapolis-St. Paul office of Weber Shandwick today announced the promotion of Brooke Worden, APR, to vice president in the financial services practice.

During Worden’s 10-year tenure with the firm, she has consistently produced measurable results for many of the firm’s marquee financial services and government clients. She has delivered communications programs for Prudential Retirement, Allianz Life, CIGNA Retirement, ING, the Business Roundtable/Pension Coalition, U.S. Treasury, U.S. Mint and the Internal Revenue Service. Prior to joining Weber Shandwick, Worden began her career in management consulting at Accenture and was also a reporter at Twin Cities Business.

Currently, Worden leads the Weber Shandwick U.S. Census Bureau team nationwide. She has been instrumental in developing the public relations strategy for the 2010 Census, which includes earned media, executive visibility, media training, digital media, and multicultural media briefings.

Worden graduated magna cum laude from Hamline University with a Bachelor of Arts degree in English and political science and is a member of Phi Beta Kappa. She is an active member of Public Relations Society of America (PRSA), and was elected to Minnesota PRSA’s board of directors in 2006. She currently serves on the Minnesota PRSA Executive Committee. Worden earned her Accreditation in Public Relations (APR) in 2005, and also served as a Minnesota PRSA delegate to last year’s PRSA National Assembly.

“Brooke is an accomplished practitioner and leader who contributes enormously to our clients, our financial services expertise, and our Minneapolis office by adding her broad experience, professional depth and winning attitude,” said Barb Iverson, president of Weber Shandwick’s financial services practice.