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Monday, November 30, 2009

KraftMaid Cabinetry selects OLSON

KraftMaid Cabinetry, one of the largest and most recognized brands of cabinetry for the home, has selected OLSON as its agency of record after a national competitive review. OLSON will partner with KraftMaid to develop and execute strategy, advertising, PR and interactive for the Ohio-based company.
“We were looking for a holistic partner that could bring new, better, different thinking to KraftMaid’s marketing program. And OLSON clearly demonstrated the passion and deep strategic understanding for our business we were looking for right from the beginning,” says Mara Villanueva-Heras, managing director, marketing, KraftMaid. “We have already built a great relationship—we’re very excited to begin work.”
“We’re honored to help KraftMaid redefine itself in this new economic reality. We knew after our first meeting these were people we really liked, and a brand we were excited about. OLSON looks forward to using traditional and nontraditional marketing approaches to help deliver the KraftMaid message,” says Kevin DiLorenzo, president, OLSON. “We already know we will take them in a distinctly new direction, that will certainly make them stand out. KraftMaid allows you to create a kitchen that reflects who you are and how you live.”
For more than 40 years, KraftMaid Cabinetry has been one of the nation’s largest manufacturers of semi-custom cabinetry. Today, KraftMaid continues to lead the industry in innovation and design with an extensive product selection featuring more than 100 trend-on door styles and more than 45 furniture-quality finishes. In 1990, KraftMaid was purchased by Masco Corporation of Taylor, Michigan, one of the world’s largest manufacturers of brand-name consumer products for the home and family. KraftMaid is the anchor brand of the Masco Retail Cabinet Group. All KraftMaid Cabinetry is backed by a limited lifetime warranty. For more information, visit