MNPR Blog

Tuesday, August 25, 2009

Four Local Communication Professionals Earn ABC Accreditation Designation

Katie Beal, Senior Communications Coordinator-City of Eden Prairie, Audrey Britton, Principal-Britton Communication, Paul Omodt, Vice President Crisis and Critical Issues-PSB and Trace Ulland, Senior Specialist-Target, have earned the Accredited Business Communicator (ABC) designation by the International Association of Business Communicators (IABC).

IABC’s accreditation process measures the strategic abilities and technical skills of a communicator, and is a critical step in a communicator’s career growth. “Accreditation validates the individual and the communication profession as well,” said Donna Vincent Roa, PH.D, ABC. “The ABC suggests that you have the ability to add value, you are confident in that ability, and you are invested in your work and the profession.”

The accreditation process consists of rigorous evaluation that identifies and recognizes the highly qualified, well-rounded communicator through a review of his/her portfolio of work, and a written and oral examination. Candidates meeting the exacting requirements earn the ABC designation. The following three individuals learned of their accomplishment on Friday, August 14.

Katie Beal has more than nine years of experience in communications, marketing and media relations in the retail and restaurant industries. She currently works for the City of Eden Prairie handling public relations and marketing, as well as Public Information Officer duties and crisis communications for the Police and Fire Departments. She is currently pursuing an M.A. in strategic communication at the University of Minnesota.

Audrey Britton, founder of Britton Communications, has led teams and headed communications projects for 17 years with Fortune 100s-500s, nonprofits, government and sole proprietorships. Her experience includes marketing, organizational and media relations communications. Britton holds a business communications master’s certificate and serves as IABC MN Awards Programming Director.

Since 2001, Paul Omodt has helped his Padilla Speer Beardsley clients successfully deal with difficult issues, from plant closings to product recalls to workplace accidents. Omodt is also a frequent guest lecturer on public relations and crisis communications at colleges and universities in the Twin Cities. He holds a master’s degree in business communication (MBC) from the University of St. Thomas.

Trace Ulland has more than 12 years of experience in corporate communications, marketing and media relations, working in retail, financial services and higher education. Currently, she works in Communications at Target where she develops strategies that engage team members in the mission and vision of the company. Ulland serves as Vice President, Finance for IABC MN.

There are more than 830 accredited business communicators throughout the world. For more information about IABC accreditation, visit www.iabc.com/abc.