Friday, May 08, 2009

The Obama Campaign’s Use of Social Media

President Obama’s use of social media played an important role in helping him win the election. Like many people in their early twenties I am on Facebook, I communicate via email and text messages and a significant part of my day is spent on the Internet. I also do not spend that much time watching TV or reading the traditional newspaper. In past elections candidates have focused on traditional media coverage, something that doesn’t reach a lot of members of the younger generations. By utilizing social media Obama was better able to reach the younger crowd.

The morning after Obama won the presidential election I spent over an hour watching the “Yes We Can” music video on Youtube, which now has over 17 million views. That morning 3-4 comments were being posted every second. Almost every comment was someone both in the United States and abroad thanking us for electing Obama and commenting on how “yes we did”. Beyond the emails, the text messages, Facebook and Myspace social media has done something that TV, newspapers and radio can’t: it gave everyone a voice. For the first time we heard each other around the world.

http://www.youtube.com/watch?v=jjXyqcx-mYY
 

Nicole Hudella
University of Minnesota
JOUR 3279
Blog Assignment

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