New York-based SecondMarket hired Weber Shandwick to help raise visibility for its marketplace solutions for illiquid assets, including mortgage-backed securities, collateralized debt obligations, limited partnership interests, bankruptcy claims, auction-rate securities and other illiquid assets. SecondMarket’s online trading platform has 3,000 participants, including global financial institutions, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors, which collectively manage more than $1 trillion in investable assets.
“Our partnership with Weber Shandwick kicked off during a critical time in the financial markets,” said Barry Silbert, SecondMarket’s founder and chief executive officer. “We look forward to telling our story about the solutions we are providing to address liquidity needs through a robust trading environment and active marketplace.”
"We're thrilled to be selected by SecondMarket as its public relations partner," said Paul Jensen, general manager and executive vice president of Weber Shandwick's New York office. "We look forward to bringing our deep financial services expertise to bear in raising awareness of this new and dynamic marketplace for buying and selling illiquid assets. SecondMarket is a company with a great story, and one whose time clearly has come."
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