Many college students and recent graduates fear what might happen if a potential employer were to stumble across their Facebook wall posts and photos. Knowing these young professionals hold more potential for creativity and hard work than for youthful indiscretion, Fast Horse, a non-traditional marketing agency, is turning Facebook into a powerful recruiting tool.
Fast Horse has created an online gathering spot for entry-level candidates on Facebook, called “The Fast Horse Experience.” The page (http://tinyurl.com/c37rtt) will serve as both a recruiting tool for the agency and as a resource for those looking for tips on breaking into marketing disciplines such as advertising, public relations, graphic design and interactive.
“This group will help us cast a wider net for talent and begin the conversation with entry-level job candidates much earlier, in a way that is both relevant to the way they communicate and to the kind of work we do for our clients,” said Jörg Pierach, president and creative director at Fast Horse. “We believe Facebook is a great forum for people new to the job market to learn more about what we do, how we work, and what we value, and it’ll help us find the cream of the crop when it comes time to add to our roster.”
The bulk of the activity at the Fast Horse Experience will take place within the “Discussions” forum where Fast Horse staffers will answer questions and discuss all things related to the job search and the agency life. The group is intended for recent graduates and entry-level candidates, but all those interested in Fast Horse are welcome.
To demonstrate its commitment to finding the best talent and developing the budding careers of young professionals, Fast Horse plans to hire its next intern from the collection of friends that engages in discussion on the Fast Horse Experience.
“The more people we have asking us questions and sharing their ideas, the more useful the Fast Horse Experience will be for everyone,” Pierach said. “We want young professionals interested in agency careers to think of it as a sort of ‘digital informational interview,’ where they are free to share their hopes and dreams in an informal setting, and we are too.”
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