Thursday, July 24, 2008

YMM announces application process now open for its 2009 pro bono partnership

Minneapolis brand agency Yamamoto Moss Mackenzie (YMM) has relaunched its groundbreaking community building program, and announces that the request for applications process is now open for its 2009 pro bono partner.

The agency will select one non-profit organization each year and work in partnership with that organization to provide a full range of brand strategy, research and creative services. The non-profit organization partner will be treated as a paying client, assigned an account team and receive a full range of consulting support.

YMM focuses its program exclusively on supporting organizations providing services in visual and performing arts, environmental conservation or health and well-being of children, youth and families. The agency¹s 2008 pro bono client is the Children's Theatre Company, Minneapolis.

Organizations applying for program support must be a 501(c)3 tax-exempt organization, with headquarters in the Twin Cities and service delivery in the region or in communities where YMM has significant client presence. The organizations must provide established programs with at least 10 years of service delivery history, and must provide community outreach programming.

Applications for the community building program are due Friday, September 5, and complete directions and application materials are available on the agency's website, www.ymm.com.

"We designed the program to do the most good in communities in which we do business, to maximize our resources and support our partners in building or maintaining their brand, then equipping them with the tools to sustain the effort," says Shelly Regan, president, YMM. "We conducted this program for many years as Yamamoto Moss, and now that we're relaunching it after our agency merger, we look forward to many more years of supporting Twin Cities non profits."