MNPR Blog

Tuesday, July 15, 2008

CLS Hires Gardeen

Ben Gardeen has been named senior associate at public relations firm Carmichael Lynch Spong and will be based out of the Minneapolis office. His role includes managing the Maytag Repairman campaign while assisting and managing the Maytag brand. In 2007, Carmichael Lynch Spong generated the campaign, "The Next Maytag Repairman: Could It Be You?" in order to revitalize the brand, which included an open-to-the-public, nationwide search for the next Maytag Repairman.

Gardeen comes to Carmichael Lynch Spong from Porter Novelli, a public relations firm in Chicago , Ill. , where he was an account executive in consumer, health care and sports marketing practices. While there, he represented clients Merck/Schering-Plough, Gillette, Alcon and Harman/Becker, along with several others. Gardeen successfully pitched media in the top 100 U.S. markets, planned and executed client activities and co-led national media relations in programs for Merck/Schering-Plough and Gillette.

"We are thrilled to welcome Ben to Carmichael Lynch Spong," says Douglas K. Spong, APR, president of the firm. "His experience working with a variety of well-known clients, along with his media relations exposure, will be valuable in continuing the success of the Maytag Repairman campaign."

While at Porter Novelli, Gardeen was a 2007 team recipient of the Bronze Anvil Award for work in media relations with Merck/Schering-Plough, and a 2008 team recipient of the Golden Trumpet Award for work with Idearc Media, publishers of the Verizon Yellow Pages.

Prior to his role at Porter Novelli, Gardeen completed an internship at Ogilvy Public Relations, also located in Chicago , Ill.

Gardeen received a bachelor of arts degree in journalism and mass communications and a bachelor of arts degree in Spanish from Iowa State University .