Weber to launch online health and wellness program for Blue Cross of Idaho

The Minneapolis-St. Paul office of Weber Shandwick has been tapped by Blue Cross of Idaho to help launch its new Web-based health and well-being program, Well Connected. The new program provides members with various personal health tools including a cost of care estimate, coverage advisor to compare plans and coverage, as well as an interactive personal health assessment tool that provides members with personalized recommendations on leading a healthier lifestyle.

Weber Shandwick will develop targeted communication materials for Blue Cross’s key audiences to help promote the new program and drive participation among members and employers. The package of supporting materials includes an array of tools for salespeople and a program introduction kit for human resources personnel to help implement the program, which includes posters, brochures and best practices.

"We're proud to help Blue Cross of Idaho launch this important new initiative," said Sara Gavin, president of Weber Shandwick's Minneapolis-St. Paul office. “With the rising costs of health care, we strongly believe in the work that Blue Cross is doing to empower people to take charge of their health.”