On Thursday, April 24th, national advertising experts will gather in Minneapolis for Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, a dynamite advertising event highlighting the ‘how-to’s in complying with federal and state truth-in-advertising standards. Sponsored by the Better Business Bureau of Minnesota and North Dakota and the Federal Trade Commission, Green Lights & Red Flags will feature knowledgeable speakers discussing what you need to know about:
Advertising Law: Understanding the Rules of the Road – The FTC’s approach to ad claims, disclosures, endorsements, and substantiation
Avoiding a Promotion Commotion – Complying with new standards for rebates, gift cards, commercial email, and other promotional practices
The Secure Entrepreneur: Data Security & Consumer Privacy – Best practices to avoid, assess, and address a data security breach
If the Government Comes to Call – An inside look at federal and state consumer protection investigations
When Your Competitor Crosses the Line – Self-regulation or litigation? Weighing the options when a competitor’s practices violate the law
Presenters:
Honorable Lori Swanson, Minnesota Attorney General Bert Hubbell, President, Better Business Bureau of Minnesota and North Dakota Lesley Fair Attorney, Federal Trade Commission Jim du Bois, President & CEO, Minnesota Broadcasters Association Charles Weier Corporate Counsel, Best Buy Enterprise Services, Inc Maureen English Carroll Advertising Attorney, ShopNBC C. Steven Baker Director, Midwest Region, Federal Trade Commission Rolando Berrelez, Deputy Director, Midwest Region, Federal Trade Commission Paul Luehr, Managing Director & Deputy General Counsel, Stroz Friedberg, LLC Prentiss Cox, Associate Clinical Professor, University of Minnesota School of Law Karen Olson, Deputy Attorney General, Minnesota Attorney General’s Office Rachel Williams, United States Postal Inspector Steven Wernikoff, Attorney, Midwest Region, Federal Trade Commission Lisa Jemtrud, Trade Practices Manager, Better Business Bureau of Minnesota and North Dakota David Mallen, Associate Director, National Advertising Division, Council of Better Business Bureaus Stephen R. Bergerson, Attorney, Fredrikson & Byron, P.A.
Event Partners:
LAST DAY TO REGISTER IS WED., APRIL 23rdAdvertising Federation of Minnesota American Association of Advertising Agencies Department of Ethics and Business Law of the University of St. Thomas’ Opus College of Business Greater Metropolitan Auto Dealers Association Metropolitan Independent Business Alliance Minneapolis Regional Chamber of Commerce Minnesota Automobile Dealers Association Minnesota Broadcasters Association Minnesota Journalism Center of the University of Minnesota Sales and Marketing Executives Association of Minneapolis/St. Paul
Click Here to Register
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