PR Firms and the Blogosphere

New types of media are making news reporting change the way news is delivered. People are looking for other ways to get their news. These include turning to blogs to get their news. In the PR world, some firms are creating blogs on their Web site to inform people on the happenings within their industry. These blogs will bring the information straight from the firm to the consumer. Companies of all kinds are looking for way to reach the media-saturated consumer. Blogs are a good way to achieve this, however it may not be the ideal approach for each company.

While it is an innovative way to produce information, and some firms are taking this approach, there are still very few blogs being written about their particular industry. According to Ketchum PR, recent estimates suggest that only 4 percent of America's largest companies have outward facing blogs and only 10 percent of small businesses have an industry-related blog.

One of Minnesota’s biggest PR firms has created a blog on their Web site to connect with their audience and provide information that is accurate and timely. Padilla Speer Beardsley is a national PR firm that uses this new media. This firm prides themselves on being creative and inventive. The use of a blog gives the consumer a snippet of information with links embedded for more information. This provides a quick taste of what is going on within the organization or extended information on a certain topic related to public relations. I encourage people to go to www.psbpr.com and take a look.

Cristina Reginato
JOUR 3279
Blog Assignment