Monday, April 28, 2008

MinnPost Report - Strib circulation falls again; PiPress steady

From today's MinnPost online.

Despite pledges to the contrary, the Star Tribune continues to hemorrhage print readers, according to an Audit Bureau of Circulations (ABC) report released today. During the same period, PiPress circulation was essentially flat.

The Strib lost 7 percent of subscribers on Sunday and weekdays between March 2007 and March 2008. That means 40,000 fewer people bought the lucrative Sunday paper; the drop was 24,000 on weekdays.
Get the full story here.

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