Want to know how to help your organization or clients work with media covering the Republican National Convention?
Interested in learning how an organization manages PR and communications logistics for such a monumental event?
Curious about the ethical and legal issues surrounding a politically-driven event such as the Republican National Convention?
Then, the April Core Training session is for you. No matter your political affiliation, you are likely to come into contact with the Republican National Convention when it is hosted in the Twin Cities on September 1-4, 2008. Join us as panelists discuss what the convention means for the Twin Cities and our local PR industry, what protocols are in place for communications during the convention and details on the media likely to be in town and the story angles they may be pursuing.
Panel Members:
About the “Minneapolis Saint Paul More to Life” campaign:Tom Jollie, senior vice president, Padilla Speer Beardsley and contributor to the “Minneapolis Saint Paul More to Life” Campaign
Matt Burns, director of communications and spokesman for the Committee on Arrangements for the 2008 Republican National Convention
Minneapolis/Saint Paul residents know they live in an extraordinary place, but many people outside the Midwest still think of it as flyover country. A new branding initiative is working to eradicate those misconceptions. Public relations agencies Padilla Speer Beardsley, Tunheim Partners and Weber Shandwick are leading the effort, which aims to dispel myths and introduce the country to the true Minneapolis/Saint Paul: a vibrant, diverse community with strong businesses and abundant cultural opportunities. The More to Life Campaign was instrumental in bringing the 2008 Republican National Convention to the Twin Cities.
About the Speakers:
Thomas J. Jollie, APR has more than 20 years of professional experience in public relations and marketing communications and leads Padilla Speer Beardsley’s consumer marketing communications practice. For consumer products and service companies, Tom has planned and completed new product introductions, promotions and ongoing communications programs to internal, trade and consumer audiences.
Tom is an accredited and active member of PRSA and formerly served as Minnesota Chapter President and Midwest District Director. Tom is currently the director for the Children’s Cancer Research Fund and is active on the Minneapolis St. Paul More to Life Campaign. He received a bachelor’s degree in mass communications from the University of Minnesota.
Matt Burns serves as Director of Communications and Spokesman for the Committee on Arrangements for the 2008 Republican National Convention. Prior to joining the convention, Burns served as Press Secretary and chief spokesman for the Secretary of the United States Department of Veterans Affairs. He has been a member of numerous Presidential Advance teams, including teams that organized President Bush’s visits to New York to commemorate the one-year anniversary of 9/11 and the Gulf Coast region following Hurricane Katrina. Burns previously held several positions in former New York Governor George Pataki’s Administration – and served as Deputy Director for Transportation at the 2004 Republican National Convention in New York City, where he oversaw all aspects of planning the mass transportation system utilized by convention attendees.
Details & Registration:
Price:
PRSA Member $30
Nonmember $45
Student $15
Registration:
Register online or contact the PRSA office by April 15th.
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