Good Morning,
In an attempt to infuse more strategy into the blog I am going to start posting local case studies. These case studies will create an opportunity to showcase:
1) What was your communication challenge.
2) What you did
3) What was the result
4) Finally, get comments, critiques and recommendations for next steps from the blog readers.
Next week we will kick off with a case study by Josh Kohnstamm and Trish Scorpio of Kohnstamm Communications. To keep this going I would love volunteers - do you have an example you are particularly proud of or a challenge that requires input/suggestions about? Please let me know by sending an email to catherine@kohnstamm.com or comment and leave your contact information.
Thanks!
Friday, March 21, 2008
PR Strategy - Case Studies Needed
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