YMM selects Children’s Theatre Company as pro bono partner

Yamamoto Moss Mackenzie (YMM) has selected The Children’s Theatre Company (CTC) as its pro bono partner for 2008 and will work with the theatre’s leadership to develop a new brand identity for CTC.

Each year, YMM works in partnership with a non-profit organization to provide a full range of brand strategy and creative services. Yamamoto Moss Mackenzie reviews requests for support annually through this program and does not award cash grants.

"The program is designed to maximize our resources to do the most good in communities in which we do business, to support our partners in building or maintaining their brand and equipping them with the tools to sustain the effort," says Shelly Regan, president, YMM. "And, as an added bonus, in the selection of CTC, it will be rewarding work for our employees, many of whom are regular CTC attendees with their families."

"We appreciate YMM’s inspired choice of Children’s Theatre Company as its 2008 pro bono partner," says Kathy Schaaf, CTC director of external relations. "We look forward to an exciting year of rebranding. YMM’s branding direction will help CTC broaden its reach to bring the best possible artistic work and education programs to our community. As a result we will be better positioned to focus our message and deliver it more effectively to children and their families throughout Minnesota as well as nationally."